notesfromthewonderground: This shows the absence of correlation between FB post frequency and fan comments for a random corporate page. There’s even no trend over time, indicating the lack of an effective or cohesive strategy. If I worked for this brand, I’d look deep into qualitative differences in content for the highest points, and begin to replicate those salient points.
12/2/11
4:47pm
5 notes

notesfromthewonderground:

This shows the absence of correlation between FB post frequency and fan comments for a random corporate page. There’s even no trend over time, indicating the lack of an effective or cohesive strategy.

If I worked for this brand, I’d look deep into qualitative differences in content for the highest points, and begin to replicate those salient points.